Corporate Videos

One of the best ways to introduce your company to consumers is through a company or employee profile video. It can include messages from the CEO, other top officials and product experts. This type of video helps reach a common ground with people within and beyond your target market. By showing pictures of inside the enterprise and giving a little company history, along with its mission statement and unique marketing proposition, viewers can get a clear idea of the company’s purpose in the market.

Aimed at audiences within a specific industry, an industrial video is designed to be informative about products, services and industry trends. It can be used for fundraising to get more investors involved and it can be used for business to business marketing, particularly at trade shows.

Known as an “address to camera,” an internal video can be directed at staff, vendors or clients. It is an effective way to explain a company policy or other internal information.

You can accelerate your staff learning curve by using demonstration and training videos. The power of the visual medium allows team members to watch the video over and over again until the information is understood. It’s an excellent way to clarify “how to” steps. Quality training videos that use clear communication can cut down on training expenses since they eliminate the need for repetitious instruction to accommodate new team members.

Designed to promote your company as a good employer to attract skilled workers, recruitment videos can help HR departments target specific markets for recruiting the most appropriate talent. They can used in conjunction with classified ads on employment websites.

Corporate event, conference or seminar videos allow consumers to watch your company presentations without leaving home. The beauty of these type of videos, like most videos not necessarily designed for television broadcast, is that there are no time constraints. You are free to offer content depth that cannot be found elsewhere.